Experimental, astonishing, warm, curious. Fantastic realities inspired by slow motion images, distorted gravity, reverse camera and macro shots. This was the creative approach to show NatGeo's strong spirit.
Reloading a Natgeo pitch proposal made in 2011, we created 4 different live action IDs using almost no post-production or color retouching and 1 Id mixing live action with CGI. The goal was to represent the different topics included in the Natgeo programming within poetic, almost abstract environments.
Produced by SUPERESTUDIO™
Directed by LAMOLE™
National Geographic Channel International.
Emanuele Madeddu:
VP Creative & Consumer Marketing NGCI.
Florencia Picco:
VP Branding & Creative FIC.
Mariano Barreiro:
Branding Director FIC.